Loden
LADY OZ SPEAKS ABOUT LODEN - 09.12.2025
Reflections on fabric, roots and the strength of tradition
Loden is more than a material, it is a piece of history. Originating in the
Alpine world, it is defined by its unique quality: densely felted wool that
withstands wind and weather, water-repellent, breathable and remarkably
durable. Qualities that for centuries have made loden the fabric of the
mountains – and today a symbol of true resilience.
For Oberrauch Zitt, loden is more than fashion, it is identity. Loden green
is our signature, the color that defines us, the expression of our roots.
What is fascinating is how loden is continually reinterpreted in modern
clothing. Classic in combination with traditional leather trousers and a
Norwegian sweater – an image as Alpine as it gets.
At the same time, it
appears contemporary: as a generously cut cape, as a coat with clean lines,
as an accessory carrying tradition into the present.
Loden is a fabric that builds bridges: from past to future, from mountains
to city, from tradition to modernity. A fabric that accompanies us – not
only because it protects, but because it tells the story of who we are.
Warmly,
Your Lady OZ
