Gardening

Spring is blossoming - 10.03.2026

Hello everyone,

spring is blossoming everywhere. The days grow longer, we start tidying up the garden again, visit nurseries, wander through greenhouses and breathe in the unmistakable scent of fresh soil, young plants and new beginnings. It is that special time of year when everything feels lighter and we naturally want to spend more time outdoors.

This spirit is also reflected in the Spring Summer 2026 collections. A touch of English style runs through many of the season’s looks. Brands like Barbour stand as symbols of this relaxed, nature inspired aesthetic. Lightweight jackets, natural colours, functional materials and an effortless elegance evoke walks across green fields, stylish gardening moments or slow afternoons in the countryside.

Whether with rubber boots, a watering can in hand, or simply strolling through the city, this look blends tradition with modern ease. Fashion that feels like a fresh spring day.

Yours,
Lady OZ

 

Lady OZ

Explore Oberrauch Zitt

Tailoring
Oberrauch Zitt Bolzano
An addition to Oberrauch Zitt's fashion offerings: The new tailoring shop opens its doors, promising an innovative approach to traditional tailoring. The tailoring shop offers a variety of services, including alterations, repairs, adjustments to newly purchased and beloved personal garments, custom work for women, men, and children, sale of fabrics and accessories, as well as custom-made curtains, bedding, and table linens.
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Stores
Oberrauch Zitt Bolzano
The main store was built in 1290 was built in 1290 in the centre of Bolzano and has been owned by the Oberrauch family since 1848. On six floors, customers are immersed in a world of beauty that impressively combines exclusivity, zeitgeist and a fascination for alpine elements. Oberrauch Zitt has always been the first address among the Bolzano arcades when it comes to fashion of the highest aesthetics and quality.
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Stores
Oberrauch Zitt Merano
In 2019, the Oberrauch Zitt shop in Merano was completely redesigned by the noted South Tyrolean architect Walter Angonese. Now more than ever, the Merano ‚annexe‘ embodies Oberrauch Zitt‘s corporate philosophy: to offer customers personalised service and the highest quality in an exclusive ambience.
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Stores
Lodenwelt Vandoies
The history of loden is a South Tyrolean success story. For centuries, this material has been appreciated for its qualities. Warm and breathable, it insulates against rain and always has an excellent fit. Heiner Oberrauch, owner of the Oberrauch Zitt shops, realised the potential of this precious South Tyrolean handicraft and created the Loden Museum in Vandoies in 1999.
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