Victorienne

The Victorian era is inspiring fashion this summer in a fresh and modern way. Elements once known for elegance and feminine silhouettes return with a lighter interpretation, contemporary and surprisingly wearable.

At the center of the trend is the corset. Worn over soft blouses or subtly integrated into dresses and tops, it brings the waistline back into focus with confidence and femininity. The wasp waist is no longer seen as rigid or nostalgic, but as an expression of a new feminine strength.

Lace, delicate cottons, structured fabrics and romantic details meet clean silhouettes and modern lightness. A trend that begins this Spring/Summer season and will continue well into the next winter collections.

Fashion between romance and confidence, feminine, elegant and touched by a hint of Victorian drama.

Yours 
Lady OZ

Lady OZ

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Explore Oberrauch Zitt

Tailoring
Oberrauch Zitt Bolzano
An addition to Oberrauch Zitt's fashion offerings: The new tailoring shop opens its doors, promising an innovative approach to traditional tailoring. The tailoring shop offers a variety of services, including alterations, repairs, adjustments to newly purchased and beloved personal garments, custom work for women, men, and children, sale of fabrics and accessories, as well as custom-made curtains, bedding, and table linens.
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Oberrauch Zitt Bolzano
The main store was built in 1290 was built in 1290 in the centre of Bolzano and has been owned by the Oberrauch family since 1848. On six floors, customers are immersed in a world of beauty that impressively combines exclusivity, zeitgeist and a fascination for alpine elements. Oberrauch Zitt has always been the first address among the Bolzano arcades when it comes to fashion of the highest aesthetics and quality.
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Oberrauch Zitt Merano
In 2019, the Oberrauch Zitt shop in Merano was completely redesigned by the noted South Tyrolean architect Walter Angonese. Now more than ever, the Merano ‚annexe‘ embodies Oberrauch Zitt‘s corporate philosophy: to offer customers personalised service and the highest quality in an exclusive ambience.
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Lodenwelt Vandoies
The history of loden is a South Tyrolean success story. For centuries, this material has been appreciated for its qualities. Warm and breathable, it insulates against rain and always has an excellent fit. Heiner Oberrauch, owner of the Oberrauch Zitt shops, realised the potential of this precious South Tyrolean handicraft and created the Loden Museum in Vandoies in 1999.
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