Colorful

100% Colour - 05.05.2026

Dear readers,


sometimes fashion needs no explanation.

Sometimes it simply needs colour.


Spring Summer 2026 celebrates boldness. Strong hues, unexpected combinations and the confident return of colour blocking across the runways.


The dress by Dries Van Noten embodies exactly this spirit. The silhouette remains elegant and feminine, while the colour speaks with striking confidence.


Alongside it, a sharp contrast: the structured bag by Wandler, a vivid accent that gives the look a modern, architectural finish.


This is how fashion works today.

Not carefully restrained, but deliberately composed.


Colours meet, clash and energise one another.

Because the real luxury of the new season is the courage of colour.


Yours

Lady OZ


Lady OZ

Explore Oberrauch Zitt

Tailoring
Oberrauch Zitt Bolzano
An addition to Oberrauch Zitt's fashion offerings: The new tailoring shop opens its doors, promising an innovative approach to traditional tailoring. The tailoring shop offers a variety of services, including alterations, repairs, adjustments to newly purchased and beloved personal garments, custom work for women, men, and children, sale of fabrics and accessories, as well as custom-made curtains, bedding, and table linens.
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Stores
Oberrauch Zitt Bolzano
The main store was built in 1290 was built in 1290 in the centre of Bolzano and has been owned by the Oberrauch family since 1848. On six floors, customers are immersed in a world of beauty that impressively combines exclusivity, zeitgeist and a fascination for alpine elements. Oberrauch Zitt has always been the first address among the Bolzano arcades when it comes to fashion of the highest aesthetics and quality.
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Stores
Oberrauch Zitt Merano
In 2019, the Oberrauch Zitt shop in Merano was completely redesigned by the noted South Tyrolean architect Walter Angonese. Now more than ever, the Merano ‚annexe‘ embodies Oberrauch Zitt‘s corporate philosophy: to offer customers personalised service and the highest quality in an exclusive ambience.
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Stores
Lodenwelt Vandoies
The history of loden is a South Tyrolean success story. For centuries, this material has been appreciated for its qualities. Warm and breathable, it insulates against rain and always has an excellent fit. Heiner Oberrauch, owner of the Oberrauch Zitt shops, realised the potential of this precious South Tyrolean handicraft and created the Loden Museum in Vandoies in 1999.
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