English Style

LADY OZ INTRODUCES HERSELF - 25.09.2025

The new column about style, fashion & that certain something
May I introduce myself? I’m Lady OZ – with a wink, of course. Starting today, I’ll take you on a weekly journey through the world of fashion. Sometimes classic, sometimes eccentric – but always stylish. I love authenticity, timelessness – and the unexpected. I can’t wait to share my observations, favourites and little discoveries with you.

Today’s topic: The English Style
It’s back – and it’s looking sharp. The English Style, born in the misty countryside of Britain, is a tribute to functionality, elegance, and understatement. Once designed for riders and country gentlemen, it’s now reimagined with technical fabrics, muted colours and clean silhouettes. No loud statements, just a graceful nod to tradition. Brands like Barbour, Aspesi or Santoni bring new life to this look – with refined quality, clear cuts and a touch of nobility. Think Chelsea boots, tweed, tartan – and a hint of five o’clock tea. A style that doesn’t need to shout – it simply lingers. Like a good cup of Earl Grey.

See you next week, Yours,
Lady OZ

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Explore Oberrauch Zitt

Tailoring
Oberrauch Zitt Bolzano
An addition to Oberrauch Zitt's fashion offerings: The new tailoring shop opens its doors, promising an innovative approach to traditional tailoring. The tailoring shop offers a variety of services, including alterations, repairs, adjustments to newly purchased and beloved personal garments, custom work for women, men, and children, sale of fabrics and accessories, as well as custom-made curtains, bedding, and table linens.
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Stores
Oberrauch Zitt Bolzano
The main store was built in 1290 was built in 1290 in the centre of Bolzano and has been owned by the Oberrauch family since 1848. On six floors, customers are immersed in a world of beauty that impressively combines exclusivity, zeitgeist and a fascination for alpine elements. Oberrauch Zitt has always been the first address among the Bolzano arcades when it comes to fashion of the highest aesthetics and quality.
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Stores
Oberrauch Zitt Merano
In 2019, the Oberrauch Zitt shop in Merano was completely redesigned by the noted South Tyrolean architect Walter Angonese. Now more than ever, the Merano ‚annexe‘ embodies Oberrauch Zitt‘s corporate philosophy: to offer customers personalised service and the highest quality in an exclusive ambience.
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Stores
Lodenwelt Vandoies
The history of loden is a South Tyrolean success story. For centuries, this material has been appreciated for its qualities. Warm and breathable, it insulates against rain and always has an excellent fit. Heiner Oberrauch, owner of the Oberrauch Zitt shops, realised the potential of this precious South Tyrolean handicraft and created the Loden Museum in Vandoies in 1999.
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