Etro

Etro, The Pegasus carries the summer - 03.03.2026

The Pegasus is more than a logo.

The winged horse stands for strength, imagination and freedom, and this very attitude defines the Spring Summer 26 collection by Etro.

It reigns on the bags, crafted in leather this season, bold, present, like a seal. Not loud, but confident.

At the heart of the collection lies the iconic Paisley pattern. A design with origins in Persia and India, now an essential part of Etro’s DNA. This season it appears powerful on back panels, flowing across silk blouses, subtly hinted on sides and collars. For men it comes in a more understated version on polos, blazers and lightweight cardigans, refined yet distinctive.

The color palette moves through every shade of blue and soft cream tones, elegant, calm, summery. The Paisley feels modern and defined, yet remains deeply emotional.

Etro is not a spontaneous choice.
It is a decision for a lifestyle.

For character over conformity,
for history over trends,
for personality that becomes visible.

You recognize it.

Lady OZ

Lady OZ

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Etro

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ANINE BING
TODS
WEEKEND MAX MARA

ETRO

History

 Etro was founded in 1968 by Gerolamo "Gimmo" Etro in Milan and quickly gained worldwide recognition for its unique, art-inspired designs. The brand became especially famous for its Paisley patterns, which have now become a signature trademark. Etro is known for its luxurious fabrics, often printed in vibrant colors and influenced by ethnic and historical motifs.

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