Denim

All about the fabric - 27.01.2026

My dears,

there are trends that come and go, and then there is denim, which stays. Maybe because jeans stand for freedom. Because they go with everything. And because they always save us when we stand in front of the wardrobe thinking: What should I wear today? We all know it: 
If you don’t know what to wear, put on jeans. Life will sort out the rest. And still, denim gets a little refresh for spring 2026. We love it now softer, lighter, more relaxed, with gentle washes and easy silhouettes that say: I’m well dressed, without trying too hard. 
I love denim because it works everywhere. At the office with a blazer, on weekends with sneakers, in the evening with heels, while travelling with a T-shirt, even at dinner with a touch of glamour. A fabric that adapts, without ever becoming boring. Trends come and go.
Denim stays. And that’s exactly why we love it. 

Yours, Lady OZ
Lady OZ
Sale
SEVEN JEANS
Modern Dojo

€175.00  €250.00  (30% saved)

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Etro

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ETRO
Knitwear Tops

€735.00  €1,050.01  (30% saved)
More colours available
ANINE BING
TODS
WEEKEND MAX MARA

New in

 Cambio

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Sale
CAMBIO
Shaping HR Superstrech Blue Denim

€119.00  €169.99  (30% saved)
Sale
CAMBIO
GR Superstretch

€119.00  €169.99  (30% saved)
Sale
CAMBIO
Sustainable Black Black Denim

€112.00  €160.00  (30% saved)

New In

Weekend Max Mara

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WEEKEND MAX MARA
Vega

€118.30  €168.99  (30% saved)
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WEEKEND MAX MARA
Nuoro

€104.30  €149.00  (30% saved)
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WEEKEND MAX MARA
Venaco

€55.30  €79.00  (30% saved)
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WEEKEND MAX MARA
Ranch

€279.30  €399.00  (30% saved)

ETRO

History

 Etro was founded in 1968 by Gerolamo "Gimmo" Etro in Milan and quickly gained worldwide recognition for its unique, art-inspired designs. The brand became especially famous for its Paisley patterns, which have now become a signature trademark. Etro is known for its luxurious fabrics, often printed in vibrant colors and influenced by ethnic and historical motifs.

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