Flowers

Flowerpower - 17.03.2026

Hello everyone,

what would summer be without flowers? Honestly, rather boring.

Fortunately, designers seem to think the same this season. Flowers are literally exploding across coats, jackets, blouses and dresses. Sometimes bold and confident in vibrant pink, sometimes small and delicate, sometimes covering the entire piece like a summer meadow, sometimes appearing only as a subtle border.

Flowers are more than a print. They represent joy, a playful wink from nature and perhaps the most charming way to express femininity. In this year’s Spring Summer collection they bloom everywhere, sensual, playful and full of energy.

So no false modesty. If it’s summer, it should be in full bloom.

Warmly,
Lady OZ

Lady OZ

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Etro

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ANINE BING
TODS
WEEKEND MAX MARA

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Weekend Max Mara

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ETRO

History

 Etro was founded in 1968 by Gerolamo "Gimmo" Etro in Milan and quickly gained worldwide recognition for its unique, art-inspired designs. The brand became especially famous for its Paisley patterns, which have now become a signature trademark. Etro is known for its luxurious fabrics, often printed in vibrant colors and influenced by ethnic and historical motifs.

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